Tripp Mickle’s Book ‘After Steve’ Covers Apple’s Rise to Trillions

Wall Street Journal correspondent Tripp Mickle has a book coming out called After Steve with an eye-catching subtitle, “How Apple Became a Trillion-Dollar Company and Lost Its Soul.” It goes on sale May 3, 2022 and is available to preorder today. From the website: “His research shows the company’s success came at a cost. Apple lost its innovative spirit and has not designed a new category of device in years. Ive’s departure in 2019 marked a culmination in Apple’s shift from a company of innovation to one of operational excellence, and the price is a company that has lost its soul.”
Tags: Apple, Jony Ive, Steve Jobs, Tim Cook