Apple TV+ Now Available Via Sky Glass and Sky Q

LONDON –  The Apple TV app is now directly available to users of a Sky Q box or Sky Glass television in the UK and Ireland, giving them access to TV+ without the need to install the app on smart tv. This is also set to roll out in Germany, Austria and Italy.
Access Apple TV+ Via Sky Glass and Sky Q
Journalist Adrian Weckler, a recent guest on the Media+ podcast, spotted the change in Ireland. The Mac Observer subsequently confirmed it with a UK user.

Apple TV+ (€5 per month) is now built into Sky’s Q home telly service.
Joins Netflix, Amazon Prime Video and Disney+ there.
— Adrian Weckler (@adrianweckler) December 14, 2021
This is all part of a deal with Comcast announced at the end of October. It means will be available via the Xfinity X1, Flex, and XClass TV platforms. Users still need to take a subscription to Apple TV+ or an Apple One bundle to access the service.