Facebook attempts to bypass Apple's App Store fee with new Subscriptions payment link

Facebook is rolling out a new tool designed to help content creators earn money on its platform while sidestepping Apple's customary 30% cut of App Store transactions.An addition to Facebook's Subscriptions tool, which allows creators to charge fans for content, the new feature is an in-app link that sends users to a website to complete subscription purchases via Facebook Pay.Using personalized 'promotional links' allows content creators to direct fans away from the App Store, where they can keep 100% of subscription proceeds, excluding taxes. Links can be shared through email and text, but they are also ripe for integration on creators' Facebook pages, which appear in Facebook's iOS app. Read more...