Apple's Product Design Has Improved Since Jony Ive Left

Bloomberg: There was a sense that, without the moderating influence of the late Steve Jobs, perhaps Jony Ive started to prioritize aesthetics a little too much. Since he stepped down as chief designer at the end of 2019, Apple seems to have reemphasized function. From the iPhone to Apple TV to the Macbook, gone are the days of 'The user be damned, we think this looks cool.' Monday's unveiling of a new Macbook Pro lineup of laptops provides evidence of the shift. Headline features released five years ago under Ive's aegis have been scrapped. Gone is the so-called 'butterfly' keyboard, which rendered the device thinner but whose clunky mechanics made typing more difficult; farewell too to the Touch Bar, a touch sensitive strip display along the top of the keyboard which could show functions for the web browser one moment and mixing tools for music apps the next, but was almost impossible to use without looking; back are HDMI ports, which let you plug the computer into high-definition displays without using an adapter. Perhaps this would have happened under Ive, but Evans Hankey, who now heads the industrial design team, has overseen plenty of other tweaks that seem to indicate a change of philosophy.

But there is merit in sometimes listening to your customers, particularly when the pendulum has swung too far away from function and towards form. After all, you're liable to lose professional customers -- architects, musicians, film-makers -- if they can't plug their laptops into external monitors. And professional users can afford to pay for the top-of-the-range devices that are more profitable to Apple. Dieter Rams, a significant influence on Ive, compiled 10 principles for 'Good Design.' Number three was 'good design is aesthetic.' Apple seems to have remembered numbers two and four: 'good design makes a product useful' and 'good design makes a product understandable.'

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