Spotify predicted to surpass Apple Podcasts in US by end of year

Spotify will have more U.S. users listening to podcasts on its service than Apple Podcasts by the end of 2021, according to new predictions published this week.In a report on Monday, eMarketer predicts Spotify will average 28.2 million monthly podcast listeners by the end of the year. That figure compares to an expected 28 million monthly listeners for Apple Podcasts.While the research firm expects the market to decelerate in the coming years, Spotify is anticipated to gobble up a bigger portion of the pie through 2025. The streaming giant is predicted to grow its podcast listener base incrementally over the next four years to land at 43.6 million users a month, or about 12.7% of the U.S. population. Read more...