Advertisers flee to Android as majority of iOS users opt out of ad tracking

According to data from the Post-IDFA Alliance, only 36.5% of iOS 14.5 users are opting in to ad tracking, which is causing an advertiser exodus to Android.Advertisers increase spending on Android as iOS 14.5 blocks trackingApp Tracking Transparency is a feature introduced in iOS 14.5 that allows users to stop ad tracking across apps and the web. This controversial feature disables one of the widest used tracking identifiers — IDFA. Read more...