Apple's latest Mac ad targets new college students

Apple on Monday aired a new commercial that shows high school graduates opening their college acceptance letters on Mac.Part of the 'Behind the Mac' campaign, today's ad features clips capturing the moment students from a variety of backgrounds opened emailed acceptance letters on MacBook. The soon-to-be collegians celebrate surrounded by friends and family.Like previous spots, Mac is not the central focus of the commercial, but its presence onscreen illustrates the role it plays in each student's respective life. Read more...