Pro Display XDR marketing drops 'far beyond HDR' label in UK

Apple has changed how it markets the Pro Display XDR in the United Kingdom following complaints to an advertising regulator, with it no longer using the words 'Far beyond HDR' to describe the screen.Apple's Pro Display XDR is an impressively powerful monitor, capable of displaying HDR10 content as well as Dolby Vision and HLG playback. While Apple routinely proclaims the display's virtues, it's had to modify its messaging in the United Kingdom at least.Following complaints made to the Advertising Standards Authority, Apple has updated its website to remove the phrase 'Far beyond HDR' from descriptions of the Pro Display XDR. The second paragraph on the page eliminates the terms from the final statement, which previously read 'Far beyond HDR, it's Extreme Dynamic Range (XDR).' Read more...