Advertisers 'staring into the abyss' as Apple limits ad tracking

Apple's forthcoming App Tracking Transparency privacy feature in iOS 14 leaves advertisers guessing, but sure that revenues will be hit.Users will be asked whether they want to allow ad tracking or notAs Apple reminds developers to prepare for App Tracking Transparency (ATT) in iOS 14.5, marketing firms expects their $105 billion US mobile ad industry to take a hit. Read more...