Apple Says iOS Developers Have 'Multiple' Ways of Reaching Users and Are 'Far From Limited' To Using Only the App Store

As it faces a barrage of probes and investigations regarding the App Store and the distribution of apps on its devices, Apple has told Australia's consumer watchdog that developers have 'multiple' ways to reach iOS users and claims that they are 'far from limited' to simply using the App Store. From a report: In a new filing responding to concerns from the Australian Competition & Consumer Commission that it exploits 'alleged market power in its role as a distributor of apps,' Apple highlights multiple avenues that developers can take to reach customers. Specifically, Apple points out that the 'whole web' exists as an alternative means of distribution, arguing that the web has become a platform unto itself. Apple supports this claim by noting that iOS devices have 'unrestricted and uncontrolled' access to the web, allowing users to download web apps. Apple says: Web browsers are used not only as a distribution portal but also as platforms themselves, hosting 'progressive web applications' (PWAs) that eliminate the need to download a developer's app through the App Store (or other means) at all. PWAs are increasingly available for and through mobile-based browsers and devices, including on iOS. As explained further below, Apple faces competitive constraints from distribution alternatives within the iOS ecosystem (including developer websites and other outlets through which consumers may obtain third-party apps and use them on their iOS devices) and outside iOS. Prominent iOS developer Marco Arment commented on Apple's argument, saying: LOL

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