Apple Plans Podcasting Subscription Service in Threat To Spotify

Apple -- long considered the sleeping giant in the podcast space -- is waking up. The company, which runs the most widely used podcasting app in the industry, is discussing launching a new subscription service [Editor's note: the link may be paywalled; alternative source] that would charge people to listen to podcasts, The Information according to people familiar with the matter. From a report: Such a service could pose a threat to Spotify, SiriusXM, Amazon and other big companies that have in the past couple of years swallowed up podcasting production firms in an effort to gain more control of the podcast ad market. By charging for individual podcasts, Apple could potentially offer podcast creators a chance to make more money, drawing them to its orbit and away from rivals.

Read more of this story at Slashdot.