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Apple secretly acquired Danish visual effects startup Spektral last year

Thursday October 11, 2018. 05:28 PM , from Mac Daily News
“Even for uber-secretive Apple, the acquisition of Danish visual effects startup Spektral was especially hush-hush,” Lucas Laursen reports for Fortune. “The tech giant bought the Copenhagen-based firm in December of last year for more than $30 million but didn’t disclose the purchase at the time, according to a Wednesday report by Danish newspaper Børsen.”
“Spektral got its start by developing software that enabled photographers to digitally pluck a person — down to the pesky stray hairs on their head — from one green screen-like background and plunk them down in front of another,” Laursen reports. “That technique is called ‘cutouts’ and the company went by the name CloudCutout at the time. It offered a way to do in the digital cloud something photographers once did by hand with film and later did by mouse in photo editing software.”
“But all those math Ph.D.s at CloudCutout got restless and trained their machine-learning software to cut out a person from moving pictures without the need for an actual Hollywood-style green screen,” Laursen reports. “Now the company advertises that it can do that in real time, creating a ‘mixed reality.'”
Read more in the full article here.
MacDailyNews Take: Yes, Apple’s interest in augmented reality remains high. We’d guess that the tech would be/already is useful in the Camera app’s Portrait Mode, iMovie, Clips, etc.
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