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How 'Grand Theft Auto' Is Changing the Way the World Experiences Music

Tuesday August 28, 2018. 04:40 PM , from Slashdot/Apple
An anonymous reader shares a report: GTA V and its multiplayer GTA Online mode has already proven itself a thriving game and money maker for both developer Rockstar and publisher Take-Two -- with sales approaching 100 million copies and bringing in more than $6 billion, now one of the most successful video games in history is also becoming something else, perhaps not too unexpectedly: A powerful tool for music discovery. Use of music has always been something video game makers Rockstar prides itself on. From the Billy Holiday, Ella Fitzgerald and Dinah Washington songs found in L.A. Noire, a detective action-adventure game, to the mix of 1970s rock in The Warriors game, music is one of the more important elements of pop culture that the developers use to help create memorable times and places for its titles. Nowhere is that more evident than in the long-running Grand Theft Auto series. While the franchise has always featured some sort of working, in-game radio stations, each new iteration expanded on the concept. By 2013 and the release of GTA V, the game's 15 unique radio stations, packed with 240 fully licensed songs and pre-recorded on-air talent, had become nearly as important as the game itself. In the five years since launch, GTA V and GTA Online gamers have listened to more than an estimated 75 billion minutes of music from the game's 18 radio stations, according to Rockstar's own analysis provided to Rolling Stone.

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