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What’s in a name? Narrowing the definition of Apple’s successes

Saturday August 12, 2017. 01:00 PM , from Mac 911
Bad news, everyone! Turns out that other than many, many successes, Apple’s not actually doing that well.Writing for The San Francisco Chronicle, Thomas Lee warns that “As Apple shifts toward services, company needs to rethink brand.” (Tip o’ the antlers to @JonyIveParody and Tay Bass.)
Apple Inc. owns one of the most valuable corporate brands in the world.
Ask not for whom the “but” tolls. It tolls for Apple.To read this article in full or to leave a comment, please click here
www.macworld.com/article/3215169/ios/what-s-in-a-name-narrowing-the-definition-of-apple-s-successes....

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